Retro 1951, Inc., established in 1990, has collaborated with top-tier retailers globally to cultivate an ideal sales setting for our products. This approach not only boosts sales for Retro51 ("Retro") but also benefits our retailers. We are dedicated to safeguarding the RETRO51 brand image across all sales channels. To ensure our brand maintains a favorable stance in the market, we have implemented specific guidelines related to retail pricing, advertising, and email communication noted below:
- Items classified as Retro and currently active, which have been on the market for over a year, are subject to a maximum discount limit of 20%. No further reductions are permissible.
- Discounting is not permitted for Tornado Poppers, Retailer Exclusives, Limited Editions, or New Catalog Releases until they have been on the market for at least one year.
- The maximum allowable discount for any discontinued items is set at 50% off the retail price.
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These pricing guidelines are also applicable to non-pen items associated with our brand, including but not limited to pen sleeves, notebooks, and displays.
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AMAZON: For Amazon listings, all Retro1951 products must be sold at full retail price starting from January 1, 2024. This pricing policy will remain in effect for the entire duration of a product’s lifespan. Retro51 reserves the right to hold orders for any retailer that is not in compliance with the Amazon pricing policy.
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WALMART.COM & TIKTOK SHOP: Sales of Retro51 products on Walmart.com & TikTok Shop are strictlyforbidden, as these platforms do not align with our brand’s image. Retro51 reserves the right to hold orders for any retailer that is not in compliance with the Walmart.com/TikTok Shop policy.
Timing and Compliance of Poppers and Special Release
Retro 1951 emphasizes the importance of adhering to the specified launch dates and times for Poppers and Special Releases, as communicated in the announcement emails.
It is crucial for retailers to refrain from disclosing this information prematurely to ensure a level playing field for all retailers and to prevent confusion among end users. In light of the challenges encountered in 2024, stricter monitoring will be implemented. Non-compliance will lead to exclusion from future Popper or Special Release opportunities.
Retailer Relationship and Compliance
Retro 1951 maintains full discretion over its product sales and the selection of retailers & distributors. This includes the authority to discontinue sales to any party that does not align with the expected positive marketing strategy for their products. Furthermore, Retro 1951 reserves the right to terminate ongoing business relationships with any retailer who fails to comply with the stipulated pricing guidelines listed on this document.
